How customers find businesses today
Search, maps, reviews, your website and AI assistants now form one blended journey. Here is what that path looks like and where businesses go missing.
Boostro Insights
Insights on search, AI discovery and digital growth.
SEO, GEO, AEO, AI search visibility, local search, digital presence, content and social strategy, and marketing effectiveness — explained plainly for growing businesses.
Latest insights
SEO vs GEO vs AEO explained
Three acronyms, one body of work. What each actually earns you, where they overlap, and how to sequence them on a single budget.
Why a good website alone is not enough
A website is a destination, not a source of demand. What has to exist around it before enquiries start moving.
Local SEO for home improvement companies
Relevance, completeness and recent proof decide the map pack. A practical routine for remodelers, roofers, HVAC firms and contractors.
What is digital marketing readiness?
A one-time diagnostic that establishes where you stand, what the gaps are and what deserves budget first — before you commit to more spend.
Reviews and reputation that win customers
Recency, volume, specificity and your replies matter more than the average score. How to make reputation a routine rather than a campaign.
How AI assistants recommend businesses
Answers are assembled, not ranked. What makes a business quotable to an AI assistant, and what quietly disqualifies one.
When to invest in paid advertising
Ads amplify whatever already exists. The readiness sequence that protects the budget, and how to judge the first sixty days.
Traffic is up but leads are flat — what now?
Four checkpoints sit between a visit and a recorded enquiry. A systematic way to find which one is breaking.
How to choose a digital marketing partner
Scope, ownership of your accounts, reporting tied to enquiries, and the willingness to tell you what not to spend on.
Start with a digital growth review
Tell us where your business is today. We'll show you what deserves attention first — and what doesn't.